Alibaba’s spin-off finance subsidiary, Ant Financial, today put out a major new update to its Alipay mobile wallet app. For the first time, the mobile wallet now has merchants and shopping baked right into the app.
It means that within Alipay, which is China’s top mobile wallet service with over 400 million annual active users, people can now find local services like fresh flowers or food delivery – and then pay for it all in the same app. As in Alibaba’s other marketplaces, all the things are from third-party sellers.
“Our payment capabilities are the backbone of the app, now we are providing value-added services for both small merchants and retailers and users,” said Fan Zhiming, president of Ant Financial’s payment business unit, in a statement.